{"product_id":"modele-avec-personnages","title":"MODÈLE AVEC PERSONNAGES","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCase material\u003c\/strong\u003e\u003cbr\u003e Plastic - 33mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStrap material\u003c\/strong\u003e\u003cbr\u003e Plastic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMovement\u003c\/strong\u003e\u003cbr\u003e Quartz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eYear\u003c\/strong\u003e\u003cbr\u003e 1985\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReference\u003c\/strong\u003e\u003cbr\u003e GZ 100\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"31\"\u003eMODÈLE AVEC PERSONNAGES captures a defining moment in both watchmaking and contemporary art.\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"31\"\u003eJust two years after \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSwatch\u003c\/span\u003e\u003c\/span\u003e launched in 1983 and helped revive the Swiss watch industry through bold design and industrial innovation, the brand invited \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/www.haring.com\/\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKeith Haring\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e to create one of its most iconic artistic collaborations.\u003c\/p\u003e\n\u003cp data-end=\"808\" data-start=\"409\"\u003eBuilt on the classic GENT platform, the watch features Swatch’s lightweight plastic case, slim profile and precise Swiss quartz movement. Designed for daily wear, it combines comfort, low maintenance reliability and the playful energy that made early Swatch models instantly recognizable. Splash resistant and featherlight on the wrist, it remains a pure expression of 1980s design efficiency.\u003c\/p\u003e\n\u003cp data-end=\"1137\" data-start=\"810\"\u003eThe white dial and strap become a true canvas for Haring’s visual language. His dancing figures, bold outlines and rhythmic movement transform the watch into wearable art. This was not a simple branding exercise. Swatch commissioned original artwork specifically for the model, integrating art directly into the product itself.\u003c\/p\u003e\n\u003cp data-end=\"1594\" data-start=\"1139\"\u003eThe partnership was historically meaningful because both names shared the same philosophy. Haring rose to fame in early 1980s \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eNew York City\u003c\/span\u003e\u003c\/span\u003e through his subway drawings and public murals, believing art should be accessible beyond galleries. Swatch carried a similar mission by making Swiss design creative, affordable and part of everyday life. Together, they proved that serious art could live on an everyday object worn by anyone.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1844\" data-start=\"1596\"\u003eToday, it stands as more than a vintage watch. It represents the cultural optimism of the 1980s, the rebirth of Swiss creativity after the quartz crisis and one of the earliest successful bridges between contemporary art and wearable design.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlthough this special collaboration was not officially numbered, production is often estimated to be around 9999 pieces, exclusively sold in the US market.\u003cbr\u003eA true Swatch icon, to be admired on and off the wrist.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️  NEW and unworn. Tested and approved.\u003cbr\u003e📦  Sold with original box and papers.\u003cbr\u003e⚡  FREE battery at checkout.\u003cbr\u003e✈️  Worldwide secure shipping.\u003cbr\u003eFor more information, please get in touch!\u003c\/span\u003e\u003c\/p\u003e","brand":"Swatch Vintage Collection","offers":[{"title":"Default Title","offer_id":52917880127824,"sku":null,"price":975.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/6235\/6901\/files\/GZ100.png?v=1776426135","url":"https:\/\/swatchvintagecollection.com\/products\/modele-avec-personnages","provider":"Swatch Vintage Collection","version":"1.0","type":"link"}