{"product_id":"tresor-magique","title":"TRESOR MAGIQUE","description":"\u003cp\u003e\u003cstrong\u003eCase material\u003c\/strong\u003e\u003cbr\u003e Platinum 950 - 37mm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrap material\u003c\/strong\u003e\u003cbr\u003e Leather\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMovement\u003c\/strong\u003e\u003cbr\u003e Automatic\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYear\u003c\/strong\u003e\u003cbr\u003e 1993\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReference\u003c\/strong\u003e\u003cbr\u003e SAZ 101\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReleased exactly 10 years after Swatch’s birth, the Trésor Magique was a complete unexpected surprise.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMore than that, it was an industrial statement.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTaking you back to that time, Swatch had already rescued the Swiss watchmaking industry with quartz. The brand revolutionised the market with its unique DNA; fun, accessible and Swiss made.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOut of nowhere, and in their unique fashion, they came up with a very different project:  a platinum 950 case and a ETA 2840-P automatic movement.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGetting back to the industrial statement, the message was clear: \u003cbr\u003e\u003cstrong\u003eWe can do luxury. We just choose not to.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA pretty assertive response to traditional Swiss luxury brands and a clear demonstration of power to the rest of the world.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe project also created a bridge with Swatch Group’s other brands such as Omega, Tissot,…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe gap between the “plastic fantastic” universe and the traditional high end luxury became instantly very small.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNumbered to 12999 pieces, legend has it that when production began, the demand for platinum was so sudden that it briefly affected platinum market flows.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA small but fascinating anecdote that illustrates the scale of the project.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️  NEW and unworn. Tested and approved.\u003cbr\u003e📦  Sold with original box and papers.\u003cbr\u003e⚡  FREE battery at checkout.\u003cbr\u003e✈️  Worldwide secure shipping.\u003cbr\u003eFor more information, please get in touch!\u003c\/span\u003e\u003c\/p\u003e","brand":"Swatch Vintage Collection","offers":[{"title":"Default Title","offer_id":52851517260112,"sku":null,"price":2150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/6235\/6901\/files\/SAZ101.png?v=1774909966","url":"https:\/\/swatchvintagecollection.com\/products\/tresor-magique","provider":"Swatch Vintage Collection","version":"1.0","type":"link"}